On May 22, Xiaomi YU7 (parameters | inquiry) debuted, and the new car will be launched in July. YU7 is positioned as a medium-to-large pure electric SUV. What are its product highlights? Lei Jun's one-sentence summary is more representative. He said that Xiaomi YU7 has an irreplaceable unique charm. YU7 is positioned as a luxury high-performance SUV with extremely distinctive characteristics. It has both elegant shape and high performance, and also provides luxury and space comfort, as well as advanced smart technology.

The target users of Xiaomi YU7 will be the elites of the times. They like to drive, want a large space, and like advanced luxury experience. In other words, YU7 will still inherit the excellent driving experience of Xiaomi SU7, outstanding power performance, and inherit the intelligent experience of SU7, allowing consumers to experience leading technology and adhere to the design language of the Xiaomi family. At the same time, in terms of luxury and space, it will have a better experience than SU7.

Lei Jun said: This year is the 15th anniversary of Xiaomi's founding. In the past five years, Xiaomi's mobile phones have been ranked among the top three in the world for 19 consecutive quarters; Xiaomi's automobiles, chips, and smart factories have completed the leap from 0 to 1; Xiaomi's 'full ecosystem for people, cars, and homes' strategy has officially closed; Xiaomi has since become a technology company with a complete ecosystem. In the next five years, it is expected to invest another 200 billion in research and development expenses. I believe that by the 20th anniversary, we will hand in a more brilliant answer sheet.

Xiaomi's self-developed Xuanjie O1 flagship processor was officially released, and Xiaomi 15SPro was first equipped with it. The chip laboratory has exceeded 3 million points, using the second-generation 3nm advanced process, 19 billion transistors, a chip area of only 109mm², and a ten-core CPU, including two X925 super cores with a maximum main frequency of 3.9Ghz, 4 performance cores with a maximum main frequency of 3.4GHz, 2 energy-efficient cores with a maximum main frequency of 1.9GHz, and 2 super energy-efficient cores with a maximum main frequency of 1.8GHz. The GPU uses the latest Immortalis-G925 16-core graphics processor, and its multi-core running score exceeds that of Apple.

At the Xiaomi SU7 launch conference, Lei Jun once said that the goal of Xiaomi SU7 is to build a car that is the best-looking, best-driving, and smartest under 500,000 yuan, and it is also a high-quality car. I believe that the goal of YU7 has not changed, and it is an SUV model built under the same concept.

From the product level, YU7 and SU7 are two completely different products. You can recognize at a glance that this is a car from the Xiaomi family, but it is not a 'nesting doll' product of SU7. Since YU7 is a medium-to-large SUV with a larger size, it is bound to have a larger wind resistance coefficient, which has many unfavorable factors for the power consumption and endurance of electric vehicles. Therefore, YU7 further optimized the aerodynamic design and introduced more air ducts, just like many supercars, such as designing air ducts in the upper part of the headlights, and air ducts above the front cover, and there are double-layer spoilers at the rear of the vehicle. In terms of design details, YU7 and SU7 are also different, such as the design of the headlights. Whether it is the style or the effect after lighting, the two cars are different.

In terms of interior, the difference between the two models is greater. YU7 pays more attention to the creation of interior atmosphere, such as leather covering, wood grain texture, suede material, etc., which has a great visual improvement. At the same time, the interior of the new car returns to a minimalist style, such as canceling some physical buttons and introducing roller control on the steering wheel. More importantly, the new car uses a new surround projection screen-Xiaomi Sky Screen Panoramic Display, which is an ultra-wide projection screen that replaces the instrument panel and head-up display on SU7. The information display is more comprehensive and the display effect is better. In addition, YU7 will have a higher starting point than SU7. For example, YU7 will be equipped with laser radar as standard for the entire series, and the range of the entry-level model will also be longer. The new car also supports UWB ultra-wideband interconnection, supports non-sensing door unlocking, and automatic locking when leaving the car.

Xiaomi YU7 adopts the design of a coupe SUV. The front of the new car has introduced multiple real air duct designs. For example, the upper part of the front headlight group is the air intake of the air duct, and the rear part of the front cover is the outlet of the air duct. There are also air ducts on both sides of the lower part of the headlight. The new car adopts a clamshell front cover with slightly raised lines on both sides. After the entire front cover is opened, it provides a good front trunk storage space. The YU7 headlight group adopts a cross-shaped LED daytime running light design, with an air duct on the upper part and two lens light groups on the lower part. The front lip of the new car bulges forward, and the air intake shape of the front surround is more exaggerated than that of SU7. LiDAR is standard on the top of the front of the car. On the side of the body, Xiaomi YU7 adopts a boot-shaped shape, with a slender front and a lower center of gravity. The length, width and height of the new car are 4999/1996/1608 (1600) mm respectively, and the wheelbase is 3000 mm. It belongs to a medium and large SUV. The front fender is also designed with air ducts, equipped with an integrated electronic rearview mirror, and a new style of hidden electric door handles are introduced. The new car will still use frameless doors and double-layer laminated glass. YU7 will also provide a variety of wheel styles, 21-inch five-spoke wheels with yellow Brembo calipers. The vehicle's B-pillar still provides a card lock function, and the charging port is located on the left rear side of the vehicle.

At the rear of the vehicle, the upper part of the passenger compartment of the body is finally retracted inward, just like the design of many sports cars, in order to achieve the ultimate aerodynamic design. Spoilers are set on the upper and lower parts of the windows. The design of the rear spoiler is quite exaggerated, and air ducts are also retained on both sides of the rear surround. The taillights raise the visual of the entire rear, which is simpler than the SU7 design and retains the style of the U-shaped taillights. The paint color of YU7 is still bright, providing emerald green, titanium metal, lava orange, and 5 other colors to choose from.

The interior of YU7 is very fresh, and the overall design is brand new. The interior combines a large area of leather material, wood grain panels and suede, and is divided and layered by different color combinations. The overall three-dimensional and layered, and the fixed position of the expansion pieces is retained on both sides of the center console. The interior also returns to a simple design. First, the physical buttons in the center console area have disappeared, and the wireless charging panel area has been expanded. The steering wheel is also changed to a roller control as the main control, with buttons as the auxiliary control. The auxiliary driving mode button and the driving mode switch button are still retained. The steering wheel of YU7 is changed to a two-color color matching, which is also the current popular trend.

The Xiaomi Sky Screen that runs through the entire interior from left to right is the biggest highlight of the interior. The screen provides vehicle speed information, navigation information, multimedia information, etc. Compared with the instrument screen and head-up display of SU7, the new surround projection screen is located above the center console, which reduces the frequency of the driver lowering his head, and the display effect of the screen is also more ideal. The center console still uses a suspended square shape with a thinner screen frame. Xiaomi Pengpai OS car system can display three interfaces at the same time, and can transfer mobile phone applications to the car screen at any time, expand the rear pad screen to join the linkage, and also realize the interconnection with the Xiaomi ecosystem of the family. There will be a good storage space under the center console, which is consistent with the design of the current mainstream models.

YU7 adopts an integrated headrest seat similar to SU7, with wider side wings and good wrapping. The two front seats also provide wider leg rests, and the seats can be folded down with one button. The second row of seats can also be electrically adjusted, with a maximum angle of 135°. The small screen located at the rear of the central armrest box provides functions such as air conditioning control, multimedia control, and seat control. The air-conditioning outlet has been transferred to the B-pillars on both sides, and the new car still provides a car refrigerator function. There are still multiple speakers in the car, including headrest speakers. The large-size panoramic skylight extends the field of view of the back row.

In terms of assisted driving, Xiaomi YU7 is equipped with Xiaomi HAD assisted driving system, end-to-end assisted driving, which can be used as soon as you get on the car, and has the ability to navigate from parking space to parking space. It can realize ETC and gate assisted passage, narrow road and roundabout passage, and parking in parking lots. It also involves the VLM visual language large model, which can communicate with the driver through voice and text, effectively improving the decision-making ability in complex scenes.

From the market point of view, most of the current Chinese SUV products take space requirements as the first priority, and pursue the comfort and luxury experience in the car as much as possible. This is not wrong, and it is also the immediate need of many Chinese consumers. But when all the products on the market are in the same direction, there will be more intense competition.

Xiaomi YU7 cleverly turns to the direction of pursuing car performance experience, returning to the origin of car demand, especially for electric vehicles, low center of gravity models can also reduce the drag coefficient and make the battery life longer. YU7 leads to the direction of a few models such as Model Y. It is precisely because there are few SUV models that focus on pursuing sports attributes that Model Y has a larger market share.

Of course, Xiaomi is still a brand that focuses on technology and cost-effectiveness. Each product of Xiaomi Auto has a prominent and clear personality and its own product positioning. I believe that after YU7 is launched, it will soon receive more orders.